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In crowd investing, start-ups collect capital from many “small” investors. This is usually done through a platform that brings together investors and start-ups. Crowd investing in Germany usually ranges between € 50,000 and € 100,000, but sometimes much more, making it suitable for the seed phase.
Crowd investing platforms h2>
Seedmatch and Innovestment are among the pioneers of crowd investing in Germany. In 2011, the first start-ups successfully went into financing there. Crowd investing grew significantly in 2012. And so start-ups were able to collect € 4.3 million in 2012 through crowd investing, after € 0.4 million in the previous year.
Differences arise on the crowd investing platforms primarily with regard to the structure of the investment – for example as a silent participation or participation certificates – as well as the minimum investment volume for the investors. This ranges, for example, from a few euros over the levels 50 €, 100 € or 250 € up to at least 1,000 €.
First, we introduce you to the platforms that already have successful financing:
- Seedmatch: Here is a participation from 250 € for investors in the form of a silent participation possible. li>
- Innovestment: The platform uses an auction mechanism to determine the value of the company, with investors investing at least € 1,000. li>
- Mashup Finance: Starting at € 100, investors can take part in crowdfunding and enjoy the enjoyment of the start-ups. li>
- gründerplus: Participations from 50 € are possible on this crowd investing platform. li>
- Companisto: There is no minimum amount of money here, so the idea of crowd investing for everyone. li>
Other platforms for crowd investing are:
bestBC, Bergfürst, Deutsche Mikroinvest, Foundingcrowd, Group Capital, Lhinker, United Equity, berlincrowd li>
How Crowd Investing works in detail strong>
Crowd investing is suitable for start-ups that have a capital requirement of several € 10,000. Up to € 100,000 financing is possible without a prospectus. But even higher sums have already been realized without a prospectus.
Contacting the crowd investing platform: To get started, you should take a look at the existing platforms. Take a look at the companies already funded there and contact the platforms where you will also see your start-ups in good hands.
Audit and Business Valuation: The platforms will then review your records in detail – this is also referred to as due diligence. Your business model and, of course, the financial figures are in focus. From this, the company valuation is derived, which then forms the basis for the investment process. Of course, contracts are concluded on the overall framework conditions.
Presentation on the portal: Your start-up will then receive its own investment profile on the platform – this usually includes a video, a brief description and in some cases the entire business plan. In this way, investors can get an idea of the company.
Investment phase: And then it starts! With the start of the investment phase you can see how well your idea arrives at the investors. The platforms have different investment phases – but you do not have to lean back when it comes to crowd investing, because often the first questions about your start-up are received by the crowd and of course you should accompany the investment as part of your PR.
After the investment phase: If your crowd investing was successful, the contractual settlement takes place first. Your new shareholders will receive related participation agreements and the capital will be paid out to you. The crowd investing platforms also demand regular status reports on economic development from the start-ups in the subsequent period.
However, crowd investing means more than just collecting capital. Often the start-ups from the investor group receive valuable feedback, new contacts and cooperation opportunities. Of course, you also have to expect critical demands and increased communication requirements – after all, you also have many new shareholders through the crowd investing at one go.
In crowd funding strong> – such as on the Kickstarter or Startnext platforms – support is provided for the support, which is usually provided in the form of a contribution in kind or intangible. The lender does not enter into a participation relationship. This is different with crowd investing: Here, the start-up seeks capital and, in return, offers to invest in the company. The investor is thus involved in the development of the start-up and hopes to increase the value of its shares. This puts the return in the